Aligned board · script and storyboard are now one thing
9 beats · ~21s at natural pace (trim levers below to hit 19-20s) · 9:16
Cold open — Pixel walks us in (invisible to the guy)
1Establishing~2.0s
Pixel“Watch what your customer actually does now.”
↓
2The dry beat~1.5s
No VO. The ball rolls through the gap, he sighs, Pixel shrugs to camera. Let it breathe.
↓
3The ask~1.5s
Homeowner“Who’s good for fence repair around here?” (Pixel thumb-jabs: here it comes.)
↓
4The answer~3.0s
AI“Top rated near you: Redline Fence Co., Bootstrap Fencing, and Hill Country Outdoor.”
On screen: REDLINE FENCE CO.BOOTSTRAP FENCINGHILL COUNTRY OUTDOOR
↓
The sting + let-off — the emotional core
5The sting~6.0s
Pixel“That’s your customer. His fence is down, you’re the guy who fixes it, and the robot sent him down the road. You never even got the call. And somehow it’s always the other guy. ... Don’t sweat it though. You build fences, not robots. That part’s not your job. It’s ours.”
The turn
6The flash~1.0s
Never spoken. The word slams in, Pixel swats it like a wasp.
On screen: SEARCH ENGINE OPTIMIZATION
↓
7The truth~4.5s
Pixel“And it’s not even just Google anymore. It’s everywhere people look, plus the AI they ask. All it means: when somebody looks for what you sell, your name comes up first, not the other guy.”
The payoff
8The match / stinger~2.0s
Pixel“The people who make sure that robot knows your name? Total nerds. ...like this guy.” (Hard cut to Rune, 1.5s, then gone.)
